Black Weekend with BLIK - nearly 18 million transactions
Once again, sales associated with Black Friday and Cyber Monday attracted a significant number of customers. The attractive prices persuaded them to make purchases, and they willingly paid with BLIK - the most popular payment method in the e-commerce channel. Over the course of 4 days, between November 24th and 27th of this year, users conducted close to 18 million transactions through BLIK, amounting to nearly PLN 2.8 billion (EUR 645 million). Online shopping proved to be the most popular, with 13 million transactions in this channel, totalling PLN 2.1 billion (EUR 483 million). The highest number of payments was recorded on Black Friday, November 24, 2023.
During this year's Black Friday, nearly 5.2 million transactions were carried out, including a total of 7.2 million including phone transfers.
BLIK Friday in the e-commerce sector
Online shopping continues to enjoy unwavering popularity, and Poles are keen to pay with BLIK for these purchases. Black Friday was no exception, as users made over 3.5 million online purchases on that day, totalling PLN 630 million (EUR 145 million) (compared to 3.1 million transactions totalling PLN 497 million (EUR 114 million) the previous year). The rest of the weekend also saw a flurry of purchases, with 2.7 million transactions recorded on Saturday and nearly 3.3 million on Sunday. On Cyber Monday, there were over 3.4 million transactions.
The persistent inflation and challenges arising from the current economic situation have prompted many Poles to take advantage of Black Friday and Cyber Monday sales. Thanks to the Omnibus directive, which guarantees price transparency over the last 30 days, such sales now offer a real opportunity for savings. The enduring popularity of 'black' discounts translates into a significant increase in transactions with BLIK. Cyber Monday also garnered interest from e-shoppers this year, with the number of transactions online on that day increasing by 500,000 compared to 2022. Undoubtedly, attractive prices encourage many people to make larger purchases
- says Magdalena Kubisa, Director of Business Development at BLIK.
We prefer to pay with BLIK for fashion
Analysis of BLIK transactional data shows that trends in the popularity of various categories of online purchases remain consistent with the previous year.
Marketplace platforms are the largest category in Polish e-commerce. Stores offered their products at significantly more favorable prices during this particular period. It's not surprising that, during the analyzed period, payments on marketplaces increased by 20% in terms of the number of transactions, and the amount spent increased by almost a quarter compared to the previous year.
During this year's Black Friday, BLIK users more frequently purchased clothing. Year-over-year, the number of transactions in the "fashion" category increased by 26%, with an average shopping basket reaching PLN 252 (EUR 58). Meanwhile, stores offering electronics and household appliances recorded an average basket value of PLN 519 (EUR 119), which is 8% more than the previous year.
This year, the Black Friday period was a fashion festival. Most clothing and footwear stores experienced growth compared to last year. Marketplace platforms are popular due to their convenience – consumers can choose products from the comfort of their homes, avoiding crowds and waiting in long queues
- summarizes Magdalena Kubisa.
Shopping frenzy also in brick-and-mortar stores
Supporters of traditional shopping also eagerly chose BLIK. During the analyzed period, almost 4 million transactions were recorded, compared to 2.7 million the previous year. The value of purchases amounted to PLN 240 million (EUR 55 million), compared to PLN 156 million (EUR 36 million) in 2022. The steadily increasing interest in contactless payments undoubtedly had a significant impact on the results achieved in this channel. It's worth noting that since the service was made available, 2.4 million users have already activated it.
BLIK is a common standard for mobile payments. Currently, virtually every customer of domestic payment institutions offering a mobile application has the option of using BLIK in mobile banking applications. Polish Payment Standard (Polski Standard Płatności, PSP) is responsible for the development of the system. PSP constantly develops BLIK's capabilities so that the system is as functional as possible. The shareholders of PSP are: Alior Bank, Bank Millennium, Santander Bank Polska, ING Bank Śląski, mBank, PKO Bank Polski, and Mastercard.
For further information, please contact:
Klaudia Rombalska
BLIK Press Office
E klaudia.rombalska@clearcom.pl
