There has been a dramatic shift in consumer values over the past two years. They have become die-hard fans of convenience. Although it is a very broad term and has various shades of meaning, it is often associated how quick a process is. Consequently, consumers look for solutions to save their valuable time. On the web, the greatest comfort and highest speed of transactions is provided by BLIK (Level 0): the functionality that shortens the payment path as much as possible. The experience of Interia’s Mail Service shows that within just a few months from making BLIK available, an increase in conversion and the number of new users was detected.
Competition between retailers in the online market is on the way up. Today it is not just the price or just the product that determines the success of a store, but the customers and their experience. According to ECC Koln, an e-commerce consulting company, as much as 75% of e-consumers consider the payment process to be critical. Retailers providing popular payment methods, care about the consumer experience, increase conversion, and thus multiply profits.
BLIK follows all the trends highlighted by the European Payments Initiative: mobility, immediacy, and e-commerce first approach. It plays an essential role in the context of all these components. Therefore, we picture BLIK as a European payment system in a span of just two or three years, stresses DARIUSZ MAZURKIEWICZ, President of the Management Board of the Polish Payment Standard – BLIK System operator, in an interview with Jan Bolanowski and Paweł Minkina for Miesięcznik Finansowy BANK.